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AONIA Brings the Asian MICE Market to INWETEX-CIS Travel Market 2011
INWETEX-CIS Travel Market is the largest B2B event in the North-West of Russia, attracting an average of more than 467 companies from 37 countries and 9 700 visitors annually. Among the participants each year are more than 7 000 professionals from the tourism industry. It deservedly took its place as the top five most popular events in the Russian tourism industry and was the grand finale in a series of exhibitions in 2011.
As part of its business development plan in Russia, AONIA attended the INWETEX-CIS Travel Market Exhibition 2011 from 12 – 14 October, 2011 in St. Petersburg. The Exhibition program included a MICE Conference which covered topics such as: ‘How Business Meetings Impact the Development and Prosperity of Cities: MICE-creativity, MICE-quality’, where AONIA was invited to share its foreign experiences with their Russian and European colleagues. AONIA was the first MICE Company from Asia to participate in this event.
AONIA also shared information on the latest MICE innovations in the industry, and the importance of establishing international cooperation between Russian and Asian companies as a key factor in stimulating economic growth through MICE. AONIA’s presentation increased the audiences’ interest in the MICE industry in Asia, its development and future cooperation with AONIA. AONIA was also awarded with a ‘Diploma of Contribution to the Intellectual Development of the MICE Industry’ by RESTEC Exhibition Company, the organisers of INWETEX-CIS Travel Market 2011.
The event was a great opportunity for AONIA to network with potential partners in Russia. As early as the beginning of this year, AONIA has started collaborations on MICE projects in Singapore,and has also been invited to take part in the upcoming INWETEX-CIS Travel Market and MICE Conference 2012.
